Looking to grow your freelance business with social media? Want to use it to promote your work, land new clients, and add value to their projects?
Social platforms can be noisy, crowded places at the best of times, and it takes experience, trial and error, creativity, and consistency for freelancers to build up (and benefit from) a strong online presence.
Set Time for Social Media
Social media can be addictive, which is why you need a plan before you start using any of the platforms of your choice. Without a plan, you will find yourself dedicating more time than necessary. For the best result, schedule the time for social media, so that other aspects of your freelance business won’t suffer. With that time allocated for social media, be consistent, and utilize it to the best of your abilities.
Utilize A Blog
You might be wondering how a blog relates to social media marketing. The fact is, you social media hustle won’t spill results if you don’t ground yourself as an expert. With a blog, you’re able to achieve credibility, which convinces potential clients to order your services. When you advertise your freelance services using social media, a link to your blog will determine if these potential clients convert or not.
Showcase Your Works
With social media, you will be able to showcase your works and attract people to set up appointments. With a Facebook page, a Twitter account, or an Instagram business account, you will be able to showcase your portfolio that convinces potential clients that you’re one of the best in the industry. In other words, your work serves as evidence of your skill.
If you don’t know the wonders of hashtags, then you’re missing tons of opportunities. You can boost the exposure of your content by using the right keywords in your niche or industry. Twitter and Instagram are an arena of hashtags, where a hashtag can have thousands or millions of followers. Find the top hashtags in your industry and incorporate them into your post.
An example of Instagram hashtags are (and make sure you put your skillset in there): #instagood #follow #instadaily #instalike #followforfollowback #photo #followme #thegreatresignation #inspiration #freelancing #freelancingtips #freelancingjobs #freelancingfemales #workfromhome #workfromhomelife #workfromhomemom #travel #work #workhard
Using social media to market your freelance business is very easy. However, you need to be consistent and stick to only the techniques that work. That way, you won’t waste valuable time chasing shadows.